The Toronto Maple Leafs are set to have a new look for the 2016-17 hockey season according to logo and uniform expert Chris Creamer of SportsLogos.net. One of the NHL's oldest franchises will be celebrating its centennial over the 2016-17 and 2017-18 seasons, and will be altering its primary logo and jerseys according to the report.
The Maple Leafs logo has evolved and changed over the years, but it has been essentially the same since 1987-88 and largely similar since 1970-71.
The team has not confirmed anything about the logo yet, but told Sportsnet.ca that they will be unveiling centennial plans in the new year.
Creamer suggested the team may already be hinting at what's to come. Drastic changes are not expected, but one of the constants throughout the logo's existence has been the word mark inside it. That might be one of the changes made, though that is still unconfirmed. As Creamer notes, the team has been using a blank Maple Leaf on its social media channels off and on this year. That includes their current Twitter avatar.
The team has to know that massive changes are probably not going to be well received, but if they're looking to rebuild their image, as they've already started rebuilding their roster, a new logo and uniform might make a lot of sense, too. As long as they don't screw it up, that is.